MASTERING B2B AUDIENCE PROFILES

Creating a B2B customer persona is foundational to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona? It includes information about their company, job responsibilities, goals, and challenges. Core elem

Whether it’s a startup or a large corporation, nearly every business relies on services that support daily operations. Understanding the types and value of business services can strengthen your operations. What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add significant impact.